Disability by Design

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Elizabeth DePoy
Stephen Gilson


identity, design, branding, disability


Given the primacy of global economics and marketing mind-sets, this article interrogates disability as a phenomenon of design and branding. We begin by briefly reviewing relevant design and branding concepts, proceed to apply them to the creation of a disability identity and set of responses, and then demonstrate the power of design and branding as subversive or facilitative of advancing transformative global inclusion and human rights. 

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